Media Relations

Getting Paid "Twaid" To Tweet - Ad Dollars March Into Twitter

Imagine being paid, just like a celebrity who endorses product, to tweet about something?  According to today's ADWEEK,the same company offering bloggers compensation for writing about a product, IZEA, is moving into Twitter.  Call it: Pay per tweet.

New careers are being created.  Question is, will those who take payment be honest and credible?  Will they disclose their compensation? 

Those who venture into this new phase would be wise to treat their online reputations just as they do the ones they have in the non-cyberspace arena.  Let me quote William Buffet: "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."

Drowning In Social Media Efforts? Tips To Get It Under Control.

You've got your own personal social media to deal with, you have to monitor what social media your kids are up to and then there's your employer who's asking you to get the company into social media right away and "just be everywhere."

Feel like you are "trying to drink from a fire hose?"

Advice to the rescue!  Six steps to wrestle this beast to the ground, with thanks to Mashable and Leo Babauta, author of Top 25 blog Zen Habits and best-selling book, The Power of Less.

Read them here, print and paste on refrigerator door and somewhere very visible in your office cube.

Yes you can take your life back!

Digital Exhaustion: My Scary New Diagnosis

Was it Steve Rubel who predicted it?  A coming “attention crash?”  Well Steve, I think a new superbug hit me today:  Digital Exhaustion.  

Are you at risk?  Read on.  This morning, a glorious Saturday full of sunshine, I choose to skip a walk and stroll to my computer, determined to make my first blog post in several weeks.  I couldn’t do it.  My heart was heavy.  My back, my wrists were limp. Brain fog did not respond to caffeine.  So I wrote this instead (sick sick sick).   

The information in my daily workload has been sliced so thin…my brain and the splintered messages it receives feel pulverized like Jamba Juice in a blender.

Don’t get me wrong.  The digital world is a blast.  I love it…to my own detriment.  I think we call that “addiction.”

 

Here’s my story:

Each morning….

1.  Hundreds of daily emails arrive.  Scanning to find the urgent ones in record speed is mean to the mind and the eyes.

2.  My email software informs me I send 3,000 – 4,000 emails each month.

3.  The social and new media world grabs me by the throat asking me to acknowledge new friends on LinkedIn and Facebook or come up with “30 things about me...”

4.  I hit the brakes to visit Twitter, TweetDeck and others…just getting a grip on a new world of communication spinning out-of-control.

5.  Dozens of online industry newsletters with the latest research and great advice scream for my attention…and I really do try to read a few of the stories.

6.  Incredible free Webinars tempt me to log on and use my lunch hour for more digital education.

7.  More Google alerts arrive….more than I can manage.

8.  Oh yeah...the news.  I remind myself it still exists and pay a visit to my aggregator, hoping my community and the world survived the night.

9.  Rigormortis sets in.  I give myself the luxury of holding a newspaper in my hand, resting on a couch.  New blood pays a visit to long-numb body parts.  An ergonomic work space can't perform miracles.

10. Clever and highly professional phishing has forced me into regular and unwelcome investigative duties.   Precious free time ticks away.  I must make sure those emails warning me of breached and compromised credit card, stock investment info, etc, ARE NOT REAL.  “Just ignore them you say?”  Impossible.  Sometimes I’ve found that a phish isn’t a phish.  Spooky.

11. I can’t contain all the passwords in my head.  “Write them down,” you say?  I once had my password lists stolen.  I’m too paranoid to do that again.

12. A nice organized email no longer exists.  Now it contains things like “yes,” “no,” and bit after bit of a major assignment.  My daily job?  Piece 5-10 emails together to discover what they want me to do.  More time, more work.

13. Those who can't cope with managing minuscule email threads ask me to do the searching and resend it all to them….more work.

14. As I write this piece, my blog host, Typepad, is uncooperative and irritating with my format attempts!  It loses my posts so easily, I must remember to "save" at least every minute while writing.  Better hit save again....excuse the interruption.

And then there’s the personal absurd stuff that further raids personal time:

1.  The phone rings.  An automated voice warns me someone has stolen my credit card number…saying: “For more information please press any key.”  I press any key.  Nothing happens.  But the calls continue, so I call my credit card company and find out that yes, my card has been stolen.  Weary fingers reach for the keyboard to go online immediately and create a new account.

2.  The phone rings.  It’s an automated voice from Delta Air Lines.  A voice reminds me of an April flight and coyly encouragesme to go to the Website for further details.  I think that means there’s been a flight change…but the company is vague.   Once again, I’m forced to go online.

3. I receive five airline emails about flight changes for one trip.  I can’t keep track of the data. I set up an airline and trip change filing system - on paper for safety.

Have I said enough?  Way too much.  I bet no one makes it to the end of my rave on Digital Exhaustion.  Not even past the first paragraph.  

Why hello!  You did hang with me and read this entire email – congrats!  There’s hope for you.  You believe in living for the moment.  You refuse to scatter your attention as I have.  You are not the adrenaline junkie I seem to be.  You, my friend, have a healthy immune system….sure to fight off Digital Exhaustion.