Be Sensitive, Not Defensive - Rules for Talking With the Media

I pulled this wonderful list, which is less about technique and protection and more about being human, from a recent edition of the Deseret News. 

Rules for Talking With the Media  

-by Richard Bushman

1. Be generous, not defensive.
2. Acknowledge problems.
3. Find new ways to say things.
4. Remember reporters want to get it right.
5. Don't try to prove, try to tell the truth.
6. Who you are is part of the message.
7. Speak from the heart.

Richard, I hope you don't mind, but I'll be using this with my clients - giving you credit, of course. 

photo credit: Fractalznet