Social Media Vs. Corporate Web Sites - What Reporters View As Credible

Is social media trumping corporate Websites when journalists write their stories?  Thankfully, not yet. Not even close.   But recent responses from 371 reporters indicate 56% regard social media as important or somewhat important in helping them write the news.

"Almost nine out of ten journalists admitted using Blogs for their online research (89%).  Only corporate Websites (96%) are used more."

George Washington University and Cision conducted this 2009 survey of reporters.  Further findings:

Journalists appear quite concerned about social media accuracy. "Lack of fact-checking, verification or reporting standards is the number one reason (49%) for journalists' perceptions on the reliability of news and information from social media sources."