The latest from Adweek...General Mills has been very busy. The company has recruited more than 900 bloggers, 80 percent of them are moms. General Mills calls this new network MyBlogSpark. Members "can register to be eligible for everything from sampling campaigns to product coupons to news of a new ad campaign. General Mills plans to use the network to promote its wide portfolio of products in the food and beverage, beauty, home, electronics, health and automotive categories."
This type of wide open outreach might scare some companies. But if MyBlogSpark participants read the fine print, the conditions for participating read: "If you feel you cannot write a positive post regarding the product or service, please contact the MyBlogSpark team before posting any content."
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