Begging Management To Embrace Social Media? Some Good Arguments Here.

It burns in the eyes of many managers.  Absolute fear.  Mention using social media - they see  pictures of teens doing unmentionable things.  Mention YouTube - they flashback to the Domino's nightmare.  Claim that social media can no longer be ignored and they give you the look.  The one that says: "I'm in charge here, and I want to be in charge of my message."

...That's when you refer them to the advertising department.

How can you convince them not to fall behind and miss a major world shift?  How can we break this prevalent attitude of so-me-phobia (social media phobia)?

Tell the boss you'll buy lunch and bring it to her/his office.  Pull up the following podcast: Social Media.  Friend or Foe?  PLAY IT!

The mock scenario...four people try to convince their boss to embrace social media.  The arguments are good.

Podcast: Social Media, Friend or Foe?...with thanks to Ragan Communications