Top Ten Words You Should NOT Use In 2009

According to Susan Gunelius, who wrote a column today for Entrepreneur.com, there are ten words you should avoid while writing marketing/advertising copy in 2009.  Perhaps that should extend to public relations?

Here they are, and here's the article I picked up from MSNBC:

1. Free

2. Guarantee

3. Really

4. Very

5. That

6. A lot

7. Opportunity

8. To be

9. Synergy

10. Drinkability

Any words to add?  Let's see them!

Personally, I think I'll add "best."  As I understand it from a friend who is a wine expert - in Germany, you can't put "the best" on your label unless you pass the test and are certified "the best."  Ahhh...American marketing.  Didn't Seth Godin write a book called: "All Marketers Are Liars?"