What Did Obama Teach Us?

Donation dollars gushed through the Internet pipeline, making  Obama's campaign cash-rich.  And the money was spent in new and unusual ways.  The exhaustive effort was jam-packed with new strategy and new media.  What should we, as communicators, learn from this?  A must-read, must-save article (with video examples) on the Ragan Communications site today:

Fifteen lessons from the longest and most expensive presidential campaign in U.S. history: What the 2008 campaign taught communicators.  And if you think about it, we are all communicators.