At one time, I contemplated writing a book on the American healthcare system and its future challenges. Sadly, I had a hard time getting anyone to talk about it on the record, so that idea is on the shelf.
I did come across an interesting concept during my investigation. An honorable PR (human) practice making its way through some of of the more enlightened medical/healthcare companies. Instead of "lawyering up" and shutting up when something goes wrong, why not admit it?
A brand new book called "Sorry Works!" is an excellent example of this new trend during medical controversy. Written by Doug Wojcieszak, and Lawyers James W. Saxton and Maggie M. Finkelstein - the book is about how "disclosure, apology and relationships prevent medical malpractice claims." Note: I received no compensation for this post.
If you are in PR in the healthcare industry, you might want to give it a read, and then nonchalantly leave it on your boss' desk or in your internal legal department :)
Also, there's even a "Sorry Works" Coalition Pay a visit! There is a newsletter you can sign up for. You'll also find a list of states with "Apology Laws," a Three Step Disclosure process, apology videos, interviews and guest columns.
According to the Website, "The Sorry Works! Coalition has grown quickly to over 2,000 members nationwide, the website has received over 2 million hits, and the group has been publicized in countless popular and trade publications, including Time Magazine, National Review, National Law Journal, and American Medical Association News.
Sorry Works! has become the nation's leading organization advocating full-disclosure as a middle-ground solution to the medical malpractice crisis, and the group's website has become the site for information and updates on the full-disclosure movement."
Thanks to Doug for sending me the book :) I hope many many people read it and practice the advice.
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