How would you respond if someone made a video on you or your product or company and put it on YouTube? Tiger Woods has a great marketing team that gets it! Be sure to watch the "A fan posted on YouTube" video first, then watch "This Video Response."
From Steve Rubel's blog Micro Persuasion:
"This video response is brilliant marketing on the part of Electronic Arts and Tiger Woods. A fan posted on YouTube that it's possible for Woods to hit a golf ball in Tiger Woods 08 while walking on water. How does Tiger react? By showing how it's done and promoting Tiger Woods 09 in the process. It shows they listen and bring in the big guns to engage." (via John Porcaro)