No...no...say it isn't so! We will soon be saying farewell to that familiar little red Campbells soup can label. The company chose to perform what it calls neuromarketing research...hooking up people in a focus group with wires and a vest measuring heart rate, perspiration, etc. as they shopped for soup.
What an interesting new direction for research to take - measuring physical and emotional engagement before it is filtered through the brain and delivered verbally by the person.
New media, social media is successfully teaching product producers to build more personal and warm-hearted relationships with their consumers, something display ads have a hard time doing.
I will miss the old Campbell's labels...they contain so many childhood memories. But to tell the truth, the label has not persuaded me to buy it in my adult years. Did I have a bad childhood? Have my taste buds changed? Am I buying heartier, perhaps more adult-tasting soups? Or am I overwhelmed at the store? Too many choices for me! I found one brand I liked and stuck with it. Some people love variety. I have trouble ordering coffee at Starbucks. I'd like some simplicity in a detail fixated world.
See the article and video here, in the Wall Street Journal.