I burned out badly last spring. I quit posting to my blog and barely paid attention to all of my social networking. But my own personal experience is no gauge for the reality today. The power of social media continues to increase and cannot be denied. nielsenwire (the same company that brought us the "Nielsen Ratings") has research via Jeff Bulla's Blog. Take ten important seconds and scan his post to remind yourself to become as educated as possible in social media. To whet your appetite:
1. 54 percent of the world's Internet users now use or visit Facebook.
2. They spend one out of every four-and-a-half online minutes interacting with blogs and social media.