Is social media trumping corporate Websites when journalists write their stories? Thankfully, not yet. Not even close. But recent responses from 371 reporters indicate 56% regard social media as important or somewhat important in helping them write the news.
George Washington University and Cision conducted this 2009 survey of reporters. Further findings:
Journalists appear quite concerned about social media accuracy. "Lack of fact-checking, verification or reporting standards is the number one reason (49%) for journalists' perceptions on the reliability of news and information from social media sources."