Plenty to talk about!
1. We've heard, with sadness, about newsroom layoffs. You may not be aware of the new Utah media outlets that are growing (not shrinking) and actually making money on their content and activities. In tandem with my associate, Lisa Davis, we are writing a four-part series for utahpulse.com on "Meet Utah's New Media." It starts in mid-September and I hope you'll join us there for profiles on:
- Newspaper Girl - Janet Meiners Thaeler
- Utah Mama, Today's Mama - Rachael Hersscher
- Utah Stories - Richard Markosian
- Mom It Forward - Jyl Johnson Patee
How influential are they? How do you approach and interact with Utah's new media? We'll tell you on www.utahpulse.com.
2. Boss still resisting social media? Can she/he argue with this?
Edelman has done us all a great favor by gathering 100 professors of communications, journalism, business and public relations from North America and Europe. All met for an event held in Washington, D.C. Sessions were led by 50 practitioners in charge of digital communications in companies such as: AstraZeneca, CNN, eBay, Environmental Defense Fund, GE, Johnson & Johnson, Microsoft, Starbucks, UPS, Whirlpool and many others. The resulting report, "Engaging The New Influencers," is packed with best practices and insights into our future...online. Thanks to Steve Rubel for making me aware of it.
A great menu of topics:
- The State Of Media
- Employee Engagement: Encouraging New Conversations
- Every Organization Is A Media Company
- The New Era In Washington D.C.
- Health: Using New Media In A Regulated Industry
- Insights From The U.S. Administration About Engagement
- Crowdsurfing: Engaging Consumers
- Academia: Keeping Up With The Pace Of Change
3. Measurement, measurement, measurement.
How can you determine how well you show up online? This short, sweet piece on "The Five Senses Of Online Measurement" makes good sense. Thanks to the Cision bloggers for sharing it.