Last week I told you about Canadian Musician Dave Carroll who tried to get United Airlines to compensate him for baggage handling damage to his $3,500 Taylor guitar. A year later, he gave up the effort and got creative. His YouTube video"United Breaks Guitars" has had more than a million hits. Now, you can read his side of the story here, and below, you can watch a video response by Dave, explaining that after the release of "United Breaks Guitars," United did contact him and offer compensation...which he's turned down. He's also worried about a United employee who he named in the video, and defends her professionalism...even if she didn't give him the compensation he wanted.
Guess what? Dave has written a part II video, which is in production now, and hopes to write a third version. What a study in consumer activism. If you were in United's PR department, what would you recommend? Duck and cover? Or something more creative?