Do you enjoy Facebook? Are you pretty relaxed about what you say? Have you carefully walled off certain items, wanting privacy?
Marketers are anxious, waiting for a "let down" of the public guard. When that happens, they'll be able to mine social media to a new level of research, a closer step to understanding the American consumer who has embraced online social activity.
So if you use Facebook, and you decide to click on "public" for your site....be prepared.
Full story here from BusinessWeek.