Several days ago, we saw two Domino's employees grab their 15 minutes of fame on YouTube. Now, in this video response, company president Patrick Doyle says they've been dismissed, and there are warrants out for their arrest. This might set interesting precedence for businesses who feel they've been wronged online.
From a PR perspective, watch the video. What did Domino's do well? What might they have done differently? Interested in the reaction from my peers.
The employee video...if you really want to stomach it, is in the post just prior to this.