Donation dollars gushed through the Internet pipeline, making Obama's campaign cash-rich. And the money was spent in new and unusual ways. The exhaustive effort was jam-packed with new strategy and new media. What should we, as communicators, learn from this? A must-read, must-save article (with video examples) on the Ragan Communications site today:
Fifteen lessons from the longest and most expensive presidential campaign in U.S. history: What the 2008 campaign taught communicators. And if you think about it, we are all communicators.