The Fall of Advertising & the Rise of PR

Via The FirmVoice , the latest chart from BurrellsLuce showing PR employment spiking, advertising jobs down.  Amazing...

While we're on the topic, the NY Times bestselling author of The Fall of Advertising & the Rise of PR, Laura Ries, is the keynote address at an upcoming PRSA Spring Conference in Salt Lake City, UT on Thursday, March 20.  Panel sessions afterwards include:

1. How technology is changing traditional communications channels and what you should do about it.

2. Managing Microtrends: Targeting your communications.

3. Networking reception.

I hope to see you there.  Register here for The New DNA of Communications Development conference.

From the program:

Workshop Schedule

Noon               Registration and Lunch

12:30 pm          Laura Ries Keynote Address

New York Times best selling author of The Fall of Advertising and the Rise of PR and The Origin of Brands, How Product Evolution Creates Endless Possibilities

Ries will discuss a startling and crucial development in marketing: the shift from advertising–oriented marketing to PR–oriented marketing. Today's brands are born with publicity, not advertising. The Body Shop, Starbucks, Wal–Mart, Beanie Babies, Oracle and Yahoo!, have all been built with virtually no advertising. With case histories and a step–by–step plan for creating buzz in the PR era, Ries will talk about how to give up the cherished big–bang approach in favor of a slow build–up. She will explain how and why publicity should assume the major role in product launches, with advertising solidifying brands rather than creating them. Her address will be an essential primer on brand–building in the public relations era.

1:45 p.m.          Media Panel

How is new technology is changing the way media collect and report the news?

NEWSPAPER             

Charlie Craine, Director of Interactive Media, Deseret Morning News

RADIO 

Alice Webber, Corporate Relations, KUER FM 90          

TELEVISION

Tanya Vea, News Director, KUTV 2 News

INTERACTIVE 

Matthew Reinbold, Creative Principle, Vox Pop Design

3 p.m.              Microtrends Panel

How to target strategic messages to specific audiences?

GENERATIONAL        Rob Brough, Vice President Communications, Zions Bank          

GENDER                     Katie Sullivan, PhD, University of Utah

CULTURAL                 Venessa Di Palma Wright, DPR Comm

INTEREST                   Susan Walton, PhD, Brigham Young University

4 pm                Networking Reception

Register today for this high-impact, strategic communication event.

www.slcprsa.org/events

Hosted by the Marriott City Center Hotel, 220 S. State Street in Salt Lake City

Questions?  Contact Jason Mathis, jason.mathis@imail.org